The Hubcast

Marcus is back on the mic this week and ready to rant about pricing transparency. Yes, it's still a thing!

Direct download: Hubcast-253-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This episode, we sit around the virtual table to talk about what we're thankful for from HubSpot-land this year, and spend some time diving into the new Contact Workflows engine.

Direct download: Hubcast-252-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

It's never easy to get reps to adopt new tools and processes, but when you bleed orange, you find ways to get creative! This and more on this week's Hubcast.

Direct download: Hubcast-251-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Marcus and Carina are both back on the mic just in time for the biggest product update of the year! We can't wait to share.

Direct download: Hubcast-250-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

It's another action-packed episode with front-line user stories in the Service Hub, lots of great updates, and a few thoughts we want to hear from you on.

Direct download: Hubcast-249-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This action-packed episode of the Hubcast includes a ton of product updates, an exciting new beta, and an awesome story about using calculated properties.

Direct download: Hubcast-248-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

On this week's Hubcast, find out what recording the audio version of a book you've authored is like, plus recommended HubSpot certifications, dope stories, and more!

Direct download: Hubcast-247-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This week Marc Amigone joins the Hubcast to talk real-life hype about smart content, Google Analytics reporting, and an age-old feature request.

Direct download: Hubcast-246-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Are email newsletters for business dead? Are you sure?? Get a fresh perspective, plus all of the weekly certified dope, product update, and feature request goodness.

Direct download: Hubcast-245-Mixdown.mp3
Category:Marketing -- posted at: 8:49am EST

Nick Bennett joins the Hubcast this episode to talk about whether or not Smart Content lives up to the hype, some of the dopest emails we've seen, and more.

Direct download: Hubcast-244-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

We are high on the Orange today and fired up about some of the recent product updates being released. Plus, we've got even more Certified Dope-ness to share.

Direct download: Hubcast-243-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

We are coming off of the INBOUND high, and reflecting on each of our experiences. Plus, we've got a new story from the HubSpot user community that is Certified Dope.

Direct download: Hubcast-242-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

We made have had too much with our live episode at INBOUND 2019's Podcast Lounge. Listen in for top wishlist items and product updates, plus comments from the live audience!

Direct download: Hubcast-241-INBOUND-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

It's finally time for #INBOUND19 and we are getting all kinds of fired up. But first, we've got some great chatbot updates, and some certified HubSpot dopeness.

Direct download: Hubcast-240-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Myriah Anderson, IMPACT's Demand Gen Manager, joins the Hubcast today to talk about how HubSpot Conversations influences her day-to-day work. And of course, the usual Hubcast updates!

Direct download: Hubcast-239-Mixdown.mp3
Category:Marketing -- posted at: 9:09am EST

We're riding the high of IMPACT Live 2019 this week, but mostly because of all the stories shared around how people are growing their businesses and creating incredible cultures. We can't wait for you to hear!

Direct download: Hubcast-238-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Next week, the revised and updated version of They Ask, You Answer (Marcus' business-transforming book) comes out worldwide. We talk about why he did a second version, plus all of our usually HubSpotty updates.

Direct download: Hubcast-237-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Stephanie Baiocchi joins the Hubcast today to talk about the HubSpot Village at INBOUND, Service Hub reporting, and HubSpot's new free tools! #theymadethemfree

Direct download: Hubcast-236-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This week Nick Bennett joins the 'Cast to talk funnel reporting, why companies shouldn't outsource their HubSpot implementation, and a whole lot more HubSpotty goodness.

Direct download: Hubcast-235-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This week Nick Bennett joins the 'Cast to talk funnel reporting, why companies shouldn't outsource their HubSpot implementation, and a whole lot more HubSpotty goodness.

Direct download: Hubcast-235-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

On this week's Hubcast, we break down how to report on how many sales activities it takes each of your reps to close deals, what 365 content audits are, and a run through a whole slew of HubSpot product updates.

Direct download: Hubcast-234-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

For this 4th of July week mini-episode, Nick Bennett and Stephanie Baiocchi share their current thoughts on the good, bad and ugly of live chat and chat bots, specifically in HubSpot Conversations. You don't want to miss it!

Direct download: Hubcast-233-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Event season is upon us and it's time to get serious about getting your INBOUND sessions scheduled and prioritized. We're here to help with more top breakouts!

Direct download: Hubcast-232-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, Marcus breaks down why he's releasing a revised and updated version of They Ask, You Answer, and we've got all kinds of contact and company deduplication on the mind!

Direct download: Hubcast-231-Mixdown.mp3
Category:Marketing -- posted at: 6:00am EST

Ever tried to use Activity properties in HubSpot only to realize it's not the kind of activity you thought? We've got a new Report on This series, plus a whoooole lot of product updates on this week's Hubcast!

Direct download: Hubcast-230-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Do you have problems reporting on closed won deals over time because your Close Dates aren't accurate or update properly? In this episode we lay out how to get around this issue, as well why companies struggle to have 10 out of 10 video marketing and sales strategies.

Direct download: HubCast229_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

The #INBOUND19 agenda is out, and we've got an official Hubcast-hour! Also included this episode: closed lost reason reports for improving your sales processes, and a lot more #OrangeLife goodness!

Direct download: HubCast228_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, Nick Bennett joins the 'cast to talk more INBOUND breakout highlights, reporting on lifecycle stage by source, and why you might not have a lead scoring problem, you might have a lead problem.

Direct download: HubCast227_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we talk building reports that show funnel health over time, how you can tell how well your organization is doing on inbound culture, and the new features of HubSpot's updated Campaigns Tools.

Direct download: HubCast226_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Sessions, agendas, and breakout speakers, oh my! We start to break down breakouts we're excited for at #INBOUND19, as well as the new Website Analytics tools in HubSpot, and a whole lot more #OrangeLife.

Direct download: HubCast225_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This week we break down the difference between real-time and retrospective reporting, share our newly released #INBOUND19 topics, and discuss what it means to get into the testing mindset.

Direct download: HubCast224_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Did you know you can save tables of data in the HubSpot custom reporting tools, including with cross-object reports? Did you know that if two people fill out a pop-up form on the same browser with different emails it will append the second person's email to the first contact record? HubSpot madness this episode!

Direct download: HubCast223_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Live from HubSpot Headquarters in Boston, Bob Ruffolo joins the Hubcast today to talk about IMPACT's "publisher model," reporting on the original source of deals in your pipeline, and the Academy's site redesign.

Direct download: HubCast222_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Now that the Great HubSpot Outage of 2019 has been resolved (for the most part...), what's next? Should we be concerned? Also in this episode, how do you tie revenue back to individual pages on your website? Report on this!

Direct download: HubCast221_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Now that the Great HubSpot Outage of 2019 has been resolved (for the most part...), what's next? Should we be concerned? Also in this episode, how do you tie revenue back to individual pages on your website? Report on this!

Direct download: HubCast221_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

When this episode was recorded, we were right in the middle of the Great HubSpot Outage of 2019. Stephanie Baoicchi and I spent some time breaking down the good bad and ugly. But that's not all, this ep's action-packed with tons of HubSpotty goodness!

Direct download: HubCast220_mixdown-updated.mp3
Category:Marketing -- posted at: 12:01am EST

Do you know what an object-oriented database is? Do you know how your data is structured in HubSpot? If not - this ep's for you. We dive deep into what objects and object properties are, and why that's important for any HubSpot user (technical or nontechnical) to know.

Direct download: HubCast219_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we dive deep into the latest INBOUND speakers announced this week (spoiler alert: they're all celebrities), why following best practices isn't always the best thing for success, and how to create multiple HubSpot owner properties for an object.

Direct download: HubCast218_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

The onslaught of product updates has not slowed. Today we're talking calculation properties, the need for multiple support forms in Service Hub, and a ton of updates to Conversations and Service Hub tools!

Direct download: HubCast217_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Leaders not only need to eat last, but they need to eat what they're serving to their team. So what does that mean in the context of training our teams on the use of new tools like video? This and lot's of product-y goodness in this week's Hubcast!

Direct download: HubCast216_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

INBOUND has finally released their first round of speakers for 2019, and as always, we've got thoughts! We also take some time to break down the trend of omnichannel, and catch up on the HubSpot product update barrage that has been hitting us!

Direct download: HubCast215_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we dive into the new Enterprise functionality for creating multiple scoring properties, as well as the similarities of sales teams adopting email 20 years ago to sales teams adopting video today. Plus - the HubSpot Ads tool now has LinkedIn ads!

Direct download: HubCast214_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, fellow HubSpot nerd and specialist, Nick Bennett, joins me to discuss the power of checkbox field types, how you can do revenue reporting in HubSpot even if you're not using the sales tools, and a slew of new product updates including multiple scoring properties.

Direct download: HubCast213_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we talk about all that you can do with Date Picker properties beyond just knowing contacts' birthdays, why we still get pushback on using video in the sale process, and a few low-key product updates we found.

Direct download: HubCast212_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we break down the new INBOUND Fellows speaker program (spoiler alert: its nuts!), start our new property Field Type series, and hear Marcus rant on brands who divide instead of build up.

Direct download: HubCast211_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we've finally got some INBOUND19 updates to share, and it's a good thing because it's been a quiet few weeks on product updates. Check out the full episode to hear what we've been up to recently, including Marcus' World Class Communication training.

Direct download: HubCast210_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we're joined by a blast from the Hubcast past - Zach "Zachy B" Basner! Find out what Zach's been up to, and dive in with us to our last sales property of the week, why 80% videos are STILL crucial, and why we're torn up about Google+.

Direct download: HubCast209_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Mark Kilens leaving HubSpot Academy? HubSpot Ventures investing millions in startups? Man are we starting off this year with some stuff! Tune in to hear us dive into the Lead Status property, a major wishlist item, and some juicy New Year's product updates.

Direct download: HubCast208_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Mark Kilens leaving HubSpot Academy? HubSpot Ventures investing millions in startups? Man are we starting off this year with some stuff! Tune in to hear us dive into the Lead Status property, a major wishlist item, and some juicy New Year's product updates.

Direct download: HubCast208_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

As you're digging out from the holidays, we want to share with you a few things to look forward to in 2019, as well as a few things we'd love your help with!

Direct download: HubCast207-5_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this final episode of 2018, we wonder what on earth is going on with the INBOUND website, whether eliminating buyer friction or organization friction is more important, and get all jazzed up about the new HubSpot app business card scanner.

Direct download: HubCast207_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we start a new property of the week series, talk about what companies need to be able to effectively execute their strategies, and Carina goes off a little bit on the HubSpot Tasks tool.

Direct download: HubCast206_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we can't help but wonder if #makeitfree really had some serious ripple effects with the HubSpot product, we chat 2019 marketing budget planning, and we get all jazzed up about the new multi-object importing functionality!

Direct download: HubCast205_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we chat about what a wild year 2018 has been, why you need to be using custom HubSpot User Properties, and two new product updates we're pretty pumped about.

Direct download: HubCast204_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we talk about when it's appropriate to do marketing on holidays, why you should think about your ticket stages before you use HubSpot's default ones, and why getting your whole team in a room together regularly is so stinking good for them.

Direct download: HubCast203_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

On this episode of the Hubcast, I'm joined by one of my go-to HubSpot Insiders - Jordan Benjamin. Jordan's a Channel Account Manager and all-around orange evangelist. We dive into some thoughts on friction and empathy in sales, the new drag and drop email editor, and some more Service Hub news.

Direct download: HubCast202_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

On today's episode of the Hubcast, Stephanie Baoicchi (formerly Casstevens) joins me to talk customer experience, frustrations we have with some simple HubSpot functionalities, and how IMPACT is combatting graymail and over-sending emails.

Direct download: HubCast201_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we celebrate making it to episode 200!! We're so grateful to all of our listeners and supporters who got us this far. And what better way to celebrate than to nerd out on a HubSpot brain teaser? Listen in if you're ready for your head to spin!

Direct download: HubCast200_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, Carina is joined by HubSpot Academy's Jorie Munroe - and boy does it get nerdy. We dive into all things reporting, from the new reporting tool interface to the brand new custom report builder and everything in between!

Direct download: HubCast199_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we talk about HubSpot's new Bot Directory, how 1:1 video can 10x your email game, and dive into more Service Hub tools that you may want start thinking about leveraging.

Direct download: HubCast198_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we start a new property of the week series all around Service Hub, Marcus has Google's 20-year birthday on the mind, and HubSpot may just be coming out with a native integration to make some of our most complicated Zapier zaps obsolete.

Direct download: HubCast197_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, Carina's all hopped up on customer delight and using contact properties to do it, and Marcus has video on the mind - specifically why companies shouldn't just give video as an added responsibility to marketers willy-nilly.

Direct download: HubCast196_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, Carina has email lead nurturing on the mind - specifically HubSpot's new "pick your own adventure" strategy. We've also got a few Service Hub updates on the docket, and another hidden reporting property that, well, we're not so sure about...

Direct download: HubCast195_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

#INBOUND18 is over and it's back to the ole HubSpot grind. With all the product announcements that came out, we've got a lot to talk about! Find out what our highlights and lowlights of the event were, as well as a few product updates we're pumped about.

Direct download: HubCast194_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

#INBOUND18 is over and it's back to the ole HubSpot grind. With all the product announcements that came out, we've got a lot to talk about! Find out what our highlights and lowlights of the event were, as well as a few product updates we're pumped about.

Direct download: HubCast194_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This special live episode is brought to you directly from the #INBOUND18 Podcast Lounge! We brought in Vidyard's VP of Marketing Tyler Lessard to chat about the new HubSpot Video product release and what it means for the future of video inside of HubSpot.

Direct download: HubCast193Live_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

We know not all of you will be attending #INBOUND18, so for those of you who aren't, this ep's for you! Carina is all fired up this week about the HubSpot Sales Tools - find out why, including some hidden reporting properties and hacks.

Direct download: HubCast192_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

#INBOUND18 is upon us! We've got some major pre-announcement announcements to talk about, including HubSpot Video powered by Vidyard, HubSpot as a standalone CMS, and new software levels and bundles.

Direct download: HubCast191_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, guest host Kevin Dunn (HubSpot Academy Professor specializing in Agency Partners) joins Carina to chat all-things HubSpot Partners. But wait! If you're not a HubSpot Partner don't tune out just yet - there's some great info for you in this episode too!

Direct download: HubCast190_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we recap our top highlights from IMPACT Live 2018, including IMPACT's Inbound Manifesto, Carina's presentation on getting the most out of software tools, and why we want everyone to join us next year for #IMLive19.

Direct download: HubCast189_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

We are getting giddy over here about the Podcast Lounge at #INBOUND18. Zach Basner, IMPACT's Video Strategist, and VP of Marketing for Vidyard, Tyler Lessard, will be joining us! Tune in to hear all about it, plus all kinds of IP Properties, deal property personalization tokens, and more.

Direct download: HubCast188_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, HubSpot Academy professor Courtney Sembler joins Carina to talk all things email: email contact properties, email wishlist item, emails strategy section, and even email product updates! Plus, get a first look at the new email marketing certification.

Direct download: HubCast187_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this week's episode, we talk about what HubSpot's brand new Marketing Hub Starter product means for the future of HubSpot and the opportunity it provides for small and growing businesses to truly grow with HubSpot. And as usual, get you all caught up on the last product updates and wishlist items.

Direct download: HubCast186_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, I sit down with HubSpot Academy professors Jorie Munroe and Justin Champion to talk about the elephant in the room: with HubSpot's big push towards pillar content and topic clusters, what does that mean for the landing page? Is the website form dying?

Direct download: HubCast185_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we share our pilot of the HubSpot User Slack group, we talk frustrations and limitations of Lead Flows, and we even dive into whether or not brands should be taking stances on political issues - this episode's got it all!

Direct download: HubCast184_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we discuss the importance of the Company Domain Name company property, why businesses need to rethink their landing page strategy, and why we're so excited to be talking about Qwilr.

Direct download: HubCast183_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, Marcus shares his thoughts on the recently-released #INBOUND18 spotlight speakers, we start a new Company Property of the Week series, and discuss the newly updated HubSpot Partner Directory.

Direct download: HubCast182_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode we welcome Dave Barron, HubSpot's Go-to-Market Lead for the new Service Hub, as we discuss #INBOUND18 spotlight speakers, what it's like to be a HubSpot employee at the INBOUND event, and why Dave is so excited about what's coming with the Service Hub.

Direct download: HubCast181_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we talk reporting woes in HubSpot, how publishing companies are transforming themselves into media companies, and a new update that will allow you to create contacts without an email address from HubSpot form.

Direct download: HubCast180_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode of the Hubcast, we wonder: "Where in the world is Marcus?" and talk about chat bots, Carina's day at HubSpot HQ, and buyer personas with our special guest host.

Direct download: HubCast179_mixdown.mp3
Category:Marketing -- posted at: 4:50pm EST

Direct download: HubCast178_mixdown.mp3
Category:Marketing -- posted at: 3:03pm EST

In this episode, we give our thoughts on the newly-announced INBOUND speakers, spend some time talking HubSpot Strategy around Lifecycle Stages, and as always, all the latest product updates.

Direct download: HubCast177_mixdown.mp3
Category:Marketing -- posted at: 4:44pm EST

In this episode of the Hubcast, we discuss some of the #INBOUND18 breakout session titles we find most intriguing, even more exciting HubSpot product updates, plus Marcus shares how HubSpot got its groove back!

Direct download: HubCast176_mixdown.mp3
Category:Marketing -- posted at: 4:47pm EST

In this episode of the Hubcast, we discuss the #INBOUND18 agenda, or lack thereof, the new Shopify integration, and a heck of a lot more juicy product updates.

Direct download: HubCast175_mixdown.mp3
Category:Marketing -- posted at: 4:04pm EST

In this episode of the Hubcast, we discuss who did and DID NOT get accepted to speak at #INBOUND18, and we dive into a plethora of wonderful HubSpot product updates.

Direct download: hubcast174_mixdown.mp3
Category:Marketing -- posted at: 2:35pm EST

In this episode of the Hubcast, we cover what acquisitions we think HubSpot should make next, as well as best practices for CTA's in email signatures, and much more.

This episode brought to you by goyipyip.com

Direct download: HubCast-173_mixdown.mp3
Category:Marketing -- posted at: 2:02pm EST

In this episode of the Hubcast, we cover What is GDPR. Who is GDPR important for or not. As well as a possible HubSpot and hubSpot messages integration and much more.

This episode is brought to you by goyipyip.com.

Direct download: Hubcast-172-libsyn_mixdown.mp3
Category:Marketing -- posted at: 1:54pm EST

In this episode of the Hubcast, we cover topics like INBOUND dreams, Inbound Services, HubSpot CRM Updates, and so much more. We even talk about some possible INBOUND 2018 speakers.

Direct download: Hubcast-171-Lib-Final_mixdown.mp3
Category:Marketing -- posted at: 3:38pm EST

In this episode of the Hubcast, we talk about the reports add-on, how multiple teams would be amazing and of course ton of other HubSpot goodness.

This episode brought to you by Go Yip Yip.

Direct download: Hubcast-170-audio-Final.mp3
Category:Marketing -- posted at: 12:04pm EST

In this episode of the Hubcast, Carina Duffy and I chat about getting registered for INBOUND 2018, how conversational marketing is a viable strategy for many companies and so much more.

You have to check out this weeks wishlist item for some special nuggets of hubSpotty information.

Direct download: HUBCAST-169-LIBSYN_mixdown.mp3
Category:Marketing -- posted at: 12:31pm EST

This week on the Hubcast, we dive into 47 strange things we all do as humans, the new HubSpot Woocommerce update and a super hack from our friend Jeppe.

Direct download: Hubcast168-upload_mixdown.mp3
Category:Marketing -- posted at: 12:10pm EST

This week we try a new pre-production hack with OBS. We chat about social media influencer RADAR as well as Instagram, HubSpot, and so much more.

Direct download: Hubcast-167-final_mixdown.mp3
Category:Marketing -- posted at: 11:15pm EST

In this episode of the Hubcast, GEORGE GOES OFF for a little bit.

We chat about video workshops, bots, and historical content optimization.

Ready to learn how to rock your HubSpot this week? Then let's dive in!

Direct download: hubcast_166_-_Final_for_Upload_mixdown.mp3
Category:Marketing -- posted at: 4:08pm EST

In this interview, I dive into dangerous waters. HubSpot has decided to sunset the HubSpot keywords tool starting in May. To say that the community is up in arms is an understatement. We also uncover how this has been a decision made with thought and care towards all HubSpot customers. We share some free and paid tools, some strategies, and a ton more information. So sit back and dive in!

Direct download: SE-HubSpot-Keywords-Tool-Sunset.mp3
Category:Marketing -- posted at: 8:42am EST

In this weeks episode of the Hubcast, we cover all things HubSpot, Google, and Wordpress. Plus, we perform a deep dive with some HubSpot tutorials and wishlist items.

Get ready to go on a fantastic Hublandia voyage with Carina and yours truly... 

Direct download: HUbcast-165-FINAl-Podcast_mix-2.mp3
Category:Marketing -- posted at: 8:40am EST

Your website success is just a hop, skip, and a jump away! This week we chat it up with Luke Summerfield an inbound professor at HubSpot Academy. During our talk, we talked about Growth Driven Design, Jobs To Be Done, CRO, and so much more. Luke even gives us some actionable takeaways. Carina Duffy and I also cover a couple of really cool HubSpot updates along the way.

Direct download: Hubcast_164.mp3
Category:Marketing -- posted at: 9:38am EST

https://impactbnd.com

Hubcast 163: Justin Champion, #NerdAlert, & Message Alerts

Are you a HubSpotter looking to take your inbound marketing to the next level? Would you like to stay up to date with all the latest and greatest HubSpot tools, tips, and tricks?

If so, you’ve come to the right place as George B. Thomas & Carina Duffy are ready to help you take your business to new heights of inbound marketing awesomeness!

Friends welcome to The All-New Hubcast.

Property of the week: Broadcast Clicks
Broadcast Clicks is the number of clicks on published social messages. This is set automatically by HubSpot for each contact.

We give this property a rating of:

Do you use this property for lists, workflows, or SMART marketing? Let us know by Tweeting @georgebthomas or @CGDuffyDesigns

HubSpot Wish List
Allow attachments received emails to log to CRM
When logging emails to CRM, allow the attachments to be placed into or linked to the Deal or Contact.

Things That Make You Go Hmmm
The persona form field is finally live in lead flows.

There is an issue! It says persona and it's not customizable. Plus, you can not customize the property itself. It should say "How would you best describe yourself"!

No worries, one of the HubSpot tutorials today is how to fix your sadness and put on that happy face once again until HubSpot fixes it and we don't need a workaround.

HubSpot Strategy
Content Strategy & Pillar Content with HubSpot Professor Justin Champion

In this interview, Justin Champion and I talk about the strategy that everyone should be using, pillar content.
We wax poetic about clusters, subtopics and a strategy that will blow your mind!
If you want to raise your SEO game then make sure to watch this episode of the Hubcast.

HubSpot Updates

[Now Live] Catalogue Custom Meeting Types Directly Within the Meetings Tool

What is it?
Now live is the ability to catalog your custom meeting types directly within the meetings tool.

Catalogue Custom Meeting Types Directly Within the Meetings Tool

Why does it matter?
Recently, HubSpot launched the ability to create, set, and report on custom “types” for calls and meetings in Sales Professional. Custom types such as “Introductory Meeting” or “Demo” gives you the ability to get organized while logging your activities and generate reports by type over time.

If you have custom meeting types created, you can now further streamline your process with the ability to catalog meetings by type directly within the meetings tool. The meeting is then automatically logged by the custom type in your CRM - this means a more efficient and accurate logging process for you, saving precious time and keeping you more organized.

Want to know more?

#NERDALERT - [In Beta] New Design Manager & New Modules Framework

The new Design Manager is now in an open beta and is available to all HubSpot Partners. Part of this new Design Manager is the new modules framework, which allows you to bundle HTML/HubL, CSS, and Javascript elements directly into the module.

HubSpot Design Manager

For a rundown of the highlights in the new Design Manager, check out these resources:

This HubSpot blog post
The designer documentation
Set Your Preferences For The Messages You Want to Recieve

First, why is this happening?

Because HubSpot is sunsetting Weekly/Monthly Portal Summary Emails. HubSpot released this statement.

In March 2018, we will stop sending the weekly/monthly portal summary emails out to HubSpot users. These emails are currently controlled by the Notifications Center.

So why the change?

You shouldn’t have to dig through many different settings pages within HubSpot to configure or refine the notifications you receive or care about.

Today, we've introduced a new unified notification preferences page that allows you to easily configure the notifications that you receive by notification type, and then more granularly by the HubSpot tool generating the notification. This new experience gives you total control about the types, and ways you receive notifications from HubSpot.

What The Hack
Because sometimes HubSpot needs a little help! And other times so do you. Weekly tips, tricks & HubSpot hacks to help you master HubSpot.

HubSpot Lead Flows: Better Personas Hack
What are you having difficulty with?
Let us create tip, trick or hack for you!

Direct download: Hubcast_163.mp3
Category:Marketing -- posted at: 8:32am EST

http://impactbnd.com

Hubcast 162: A Whole New Hubcast For You!

The Hubcast: HubSpot Tips, Tricks, Inbound & Content Marketing News & Sales Info every week.
 
Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks? If so, you’ve come to the right place as George Thomas and Marcus Sheridan of The Sales Lion are ready to help you take your business to new heights of inbound marketing awesomeness! Friends welcome to The Hubcast!
 

HubSpot Strategy

From-Rep Lead Nurturing

This week we chat it up with pro marketer Angela O'dowd. Angela manages Partner Marketing at HubSpot. She is interested in helping agencies drive retainer business and long-term clients by adopting inbound services.

She explains how important from-rep lead nurturing is to your marketing strategy. Adding that additional specificity to the conversations with your potential clients can be a game changer for your company.

Angela explains the basic steps to use in HubSpot to make this a reality in your HubSpot account.

New Hubcast Co-Host

That's right folks we bring you one of the best HubSpotters in the land, Carina Duffy from IMPACT. She will be bringing her high level of nerdiness, creativity, and experience to the show.

Watch as we dive deeper than we ever have in to the tactics, tools, and strategies that will help your business grow.

HubSpot Updates 

[HubSpot Connect] - Ceros Integration

Ceros is a content editing tool you can use with HubSpot to get creative with animations and interactive effects when designing content, gating or customizing content on landing pages, stylizing forms, and tracking your audience behavior using the Ceros analytics engine. With this integration, you can access HubSpot forms directly within the Ceros design studio and style the forms using custom CSS.

LEARN MORE

[HubSpot Connect] - Yext Integration

Yext is a digital knowledge management company whose Location Scan tool shows companies how their location information appears on Google, Yelp, Facebook and over 100 other apps, directories, and mapping services. With HubSpot, you can turn Yext scans into leads instantly.

Marketers using the Location Scan tool will see who has used the tool, scan results, and contact information from leads all within HubSpot and can follow up to start the conversion process.

LEARN MORE

Things That Make You Go Hmmm

Is Wistia in trouble? 

  • They have sunset Wistiafest
  • They sunset partner commissions
  • Person leaving the company

Visit Our Sponsor

https://www.dreamdesigner.io

  • With its intuitive drag and drop interface, you can build an entire HubSpot website on your lunch break.
  • There are over 500 custom modules to choose from, with everything from hero sections, image galleries, team sections, FAQs, pricing modules and more.
  • You can preview your designs across desktop, mobile, and tablet, and then share them with colleagues instantly.
  • Every module is priced individually, so you have complete control over the cost of your page.
  • You can even change the color of your CTAs from within the editor
  • Once you’re happy with your designs, they’ll be imported into your HubSpot portal within 24 hours, where you can easily change images, text, and reuse every individual module over as many pages as you like.
  • Average page costs $150

Learn More

HubSpot Tips & Tricks

There back... Ding, Ding, Ding!

That is right, have you loved the tutorials in the past? Wish there were even more? Struggling with something from the marketing, sales or service side of the HubSpot tool?

Email me at gthomas at impactbnd.com and I will get your tutorial in the queue.

{Video promo hewre}

Question Of The Week

Who would you like us to interview on the Hubcast? 

We are going to be adding video interview into the hubcast mix. Who would you like to see on one of our future episode?

Let us know in the comments below.

I'm waiting ...

Direct download: 162-Podcast_mixdown.mp3
Category:Marketing -- posted at: 12:04am EST

The Hubcast: HubSpot Tips, Tricks, Inbound & Content Marketing News & Sales Info every week.
 
Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks? If so, you’ve come to the right place as George Thomas and Marcus Sheridan of The Sales Lion are ready to help you take your business to new heights of inbound marketing awesomeness! Friends, welcome to The Hubcast!
Direct download: Hubcast_161.mp3
Category:Marketing -- posted at: 4:43pm EST

The Hubcast: HubSpot Tips, Tricks, Inbound & Content Marketing News & Sales Info every week.
 
Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks? If so, you’ve come to the right place as George Thomas and Marcus Sheridan of The Sales Lion are ready to help you take your business to new heights of inbound marketing awesomeness! Friends, welcome to The Hubcast!
Direct download: HUbcast_160.mp3
Category:Marketing -- posted at: 2:47pm EST