The Hubcast

Marcus is back on the mic this week and ready to rant about pricing transparency. Yes, it's still a thing!

Direct download: Hubcast-253-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This episode, we sit around the virtual table to talk about what we're thankful for from HubSpot-land this year, and spend some time diving into the new Contact Workflows engine.

Direct download: Hubcast-252-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

It's never easy to get reps to adopt new tools and processes, but when you bleed orange, you find ways to get creative! This and more on this week's Hubcast.

Direct download: Hubcast-251-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Marcus and Carina are both back on the mic just in time for the biggest product update of the year! We can't wait to share.

Direct download: Hubcast-250-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

It's another action-packed episode with front-line user stories in the Service Hub, lots of great updates, and a few thoughts we want to hear from you on.

Direct download: Hubcast-249-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This action-packed episode of the Hubcast includes a ton of product updates, an exciting new beta, and an awesome story about using calculated properties.

Direct download: Hubcast-248-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

On this week's Hubcast, find out what recording the audio version of a book you've authored is like, plus recommended HubSpot certifications, dope stories, and more!

Direct download: Hubcast-247-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This week Marc Amigone joins the Hubcast to talk real-life hype about smart content, Google Analytics reporting, and an age-old feature request.

Direct download: Hubcast-246-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Are email newsletters for business dead? Are you sure?? Get a fresh perspective, plus all of the weekly certified dope, product update, and feature request goodness.

Direct download: Hubcast-245-Mixdown.mp3
Category:Marketing -- posted at: 8:49am EST

Nick Bennett joins the Hubcast this episode to talk about whether or not Smart Content lives up to the hype, some of the dopest emails we've seen, and more.

Direct download: Hubcast-244-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

We are high on the Orange today and fired up about some of the recent product updates being released. Plus, we've got even more Certified Dope-ness to share.

Direct download: Hubcast-243-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

We are coming off of the INBOUND high, and reflecting on each of our experiences. Plus, we've got a new story from the HubSpot user community that is Certified Dope.

Direct download: Hubcast-242-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

We made have had too much with our live episode at INBOUND 2019's Podcast Lounge. Listen in for top wishlist items and product updates, plus comments from the live audience!

Direct download: Hubcast-241-INBOUND-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

It's finally time for #INBOUND19 and we are getting all kinds of fired up. But first, we've got some great chatbot updates, and some certified HubSpot dopeness.

Direct download: Hubcast-240-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Myriah Anderson, IMPACT's Demand Gen Manager, joins the Hubcast today to talk about how HubSpot Conversations influences her day-to-day work. And of course, the usual Hubcast updates!

Direct download: Hubcast-239-Mixdown.mp3
Category:Marketing -- posted at: 9:09am EST

We're riding the high of IMPACT Live 2019 this week, but mostly because of all the stories shared around how people are growing their businesses and creating incredible cultures. We can't wait for you to hear!

Direct download: Hubcast-238-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Next week, the revised and updated version of They Ask, You Answer (Marcus' business-transforming book) comes out worldwide. We talk about why he did a second version, plus all of our usually HubSpotty updates.

Direct download: Hubcast-237-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Stephanie Baiocchi joins the Hubcast today to talk about the HubSpot Village at INBOUND, Service Hub reporting, and HubSpot's new free tools! #theymadethemfree

Direct download: Hubcast-236-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This week Nick Bennett joins the 'Cast to talk funnel reporting, why companies shouldn't outsource their HubSpot implementation, and a whole lot more HubSpotty goodness.

Direct download: Hubcast-235-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This week Nick Bennett joins the 'Cast to talk funnel reporting, why companies shouldn't outsource their HubSpot implementation, and a whole lot more HubSpotty goodness.

Direct download: Hubcast-235-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

On this week's Hubcast, we break down how to report on how many sales activities it takes each of your reps to close deals, what 365 content audits are, and a run through a whole slew of HubSpot product updates.

Direct download: Hubcast-234-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

For this 4th of July week mini-episode, Nick Bennett and Stephanie Baiocchi share their current thoughts on the good, bad and ugly of live chat and chat bots, specifically in HubSpot Conversations. You don't want to miss it!

Direct download: Hubcast-233-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Event season is upon us and it's time to get serious about getting your INBOUND sessions scheduled and prioritized. We're here to help with more top breakouts!

Direct download: Hubcast-232-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, Marcus breaks down why he's releasing a revised and updated version of They Ask, You Answer, and we've got all kinds of contact and company deduplication on the mind!

Direct download: Hubcast-231-Mixdown.mp3
Category:Marketing -- posted at: 6:00am EST

Ever tried to use Activity properties in HubSpot only to realize it's not the kind of activity you thought? We've got a new Report on This series, plus a whoooole lot of product updates on this week's Hubcast!

Direct download: Hubcast-230-Mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Do you have problems reporting on closed won deals over time because your Close Dates aren't accurate or update properly? In this episode we lay out how to get around this issue, as well why companies struggle to have 10 out of 10 video marketing and sales strategies.

Direct download: HubCast229_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

The #INBOUND19 agenda is out, and we've got an official Hubcast-hour! Also included this episode: closed lost reason reports for improving your sales processes, and a lot more #OrangeLife goodness!

Direct download: HubCast228_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, Nick Bennett joins the 'cast to talk more INBOUND breakout highlights, reporting on lifecycle stage by source, and why you might not have a lead scoring problem, you might have a lead problem.

Direct download: HubCast227_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we talk building reports that show funnel health over time, how you can tell how well your organization is doing on inbound culture, and the new features of HubSpot's updated Campaigns Tools.

Direct download: HubCast226_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Sessions, agendas, and breakout speakers, oh my! We start to break down breakouts we're excited for at #INBOUND19, as well as the new Website Analytics tools in HubSpot, and a whole lot more #OrangeLife.

Direct download: HubCast225_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

This week we break down the difference between real-time and retrospective reporting, share our newly released #INBOUND19 topics, and discuss what it means to get into the testing mindset.

Direct download: HubCast224_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Did you know you can save tables of data in the HubSpot custom reporting tools, including with cross-object reports? Did you know that if two people fill out a pop-up form on the same browser with different emails it will append the second person's email to the first contact record? HubSpot madness this episode!

Direct download: HubCast223_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Live from HubSpot Headquarters in Boston, Bob Ruffolo joins the Hubcast today to talk about IMPACT's "publisher model," reporting on the original source of deals in your pipeline, and the Academy's site redesign.

Direct download: HubCast222_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Now that the Great HubSpot Outage of 2019 has been resolved (for the most part...), what's next? Should we be concerned? Also in this episode, how do you tie revenue back to individual pages on your website? Report on this!

Direct download: HubCast221_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Now that the Great HubSpot Outage of 2019 has been resolved (for the most part...), what's next? Should we be concerned? Also in this episode, how do you tie revenue back to individual pages on your website? Report on this!

Direct download: HubCast221_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

When this episode was recorded, we were right in the middle of the Great HubSpot Outage of 2019. Stephanie Baoicchi and I spent some time breaking down the good bad and ugly. But that's not all, this ep's action-packed with tons of HubSpotty goodness!

Direct download: HubCast220_mixdown-updated.mp3
Category:Marketing -- posted at: 12:01am EST

Do you know what an object-oriented database is? Do you know how your data is structured in HubSpot? If not - this ep's for you. We dive deep into what objects and object properties are, and why that's important for any HubSpot user (technical or nontechnical) to know.

Direct download: HubCast219_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we dive deep into the latest INBOUND speakers announced this week (spoiler alert: they're all celebrities), why following best practices isn't always the best thing for success, and how to create multiple HubSpot owner properties for an object.

Direct download: HubCast218_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

The onslaught of product updates has not slowed. Today we're talking calculation properties, the need for multiple support forms in Service Hub, and a ton of updates to Conversations and Service Hub tools!

Direct download: HubCast217_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Leaders not only need to eat last, but they need to eat what they're serving to their team. So what does that mean in the context of training our teams on the use of new tools like video? This and lot's of product-y goodness in this week's Hubcast!

Direct download: HubCast216_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

INBOUND has finally released their first round of speakers for 2019, and as always, we've got thoughts! We also take some time to break down the trend of omnichannel, and catch up on the HubSpot product update barrage that has been hitting us!

Direct download: HubCast215_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we dive into the new Enterprise functionality for creating multiple scoring properties, as well as the similarities of sales teams adopting email 20 years ago to sales teams adopting video today. Plus - the HubSpot Ads tool now has LinkedIn ads!

Direct download: HubCast214_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, fellow HubSpot nerd and specialist, Nick Bennett, joins me to discuss the power of checkbox field types, how you can do revenue reporting in HubSpot even if you're not using the sales tools, and a slew of new product updates including multiple scoring properties.

Direct download: HubCast213_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we talk about all that you can do with Date Picker properties beyond just knowing contacts' birthdays, why we still get pushback on using video in the sale process, and a few low-key product updates we found.

Direct download: HubCast212_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we break down the new INBOUND Fellows speaker program (spoiler alert: its nuts!), start our new property Field Type series, and hear Marcus rant on brands who divide instead of build up.

Direct download: HubCast211_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we've finally got some INBOUND19 updates to share, and it's a good thing because it's been a quiet few weeks on product updates. Check out the full episode to hear what we've been up to recently, including Marcus' World Class Communication training.

Direct download: HubCast210_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

In this episode, we're joined by a blast from the Hubcast past - Zach "Zachy B" Basner! Find out what Zach's been up to, and dive in with us to our last sales property of the week, why 80% videos are STILL crucial, and why we're torn up about Google+.

Direct download: HubCast209_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Mark Kilens leaving HubSpot Academy? HubSpot Ventures investing millions in startups? Man are we starting off this year with some stuff! Tune in to hear us dive into the Lead Status property, a major wishlist item, and some juicy New Year's product updates.

Direct download: HubCast208_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

Mark Kilens leaving HubSpot Academy? HubSpot Ventures investing millions in startups? Man are we starting off this year with some stuff! Tune in to hear us dive into the Lead Status property, a major wishlist item, and some juicy New Year's product updates.

Direct download: HubCast208_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

As you're digging out from the holidays, we want to share with you a few things to look forward to in 2019, as well as a few things we'd love your help with!

Direct download: HubCast207-5_mixdown.mp3
Category:Marketing -- posted at: 12:01am EST

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