The Hubcast

In this interview, I dive into dangerous waters. HubSpot has decided to sunset the HubSpot keywords tool starting in May. To say that the community is up in arms is an understatement. We also uncover how this has been a decision made with thought and care towards all HubSpot customers. We share some free and paid tools, some strategies, and a ton more information. So sit back and dive in!

Direct download: SE-HubSpot-Keywords-Tool-Sunset.mp3
Category:Marketing -- posted at: 8:42am EDT

In this weeks episode of the Hubcast, we cover all things HubSpot, Google, and Wordpress. Plus, we perform a deep dive with some HubSpot tutorials and wishlist items.

Get ready to go on a fantastic Hublandia voyage with Carina and yours truly... 

Direct download: HUbcast-165-FINAl-Podcast_mix-2.mp3
Category:Marketing -- posted at: 8:40am EDT

Your website success is just a hop, skip, and a jump away! This week we chat it up with Luke Summerfield an inbound professor at HubSpot Academy. During our talk, we talked about Growth Driven Design, Jobs To Be Done, CRO, and so much more. Luke even gives us some actionable takeaways. Carina Duffy and I also cover a couple of really cool HubSpot updates along the way.

Direct download: Hubcast_164.mp3
Category:Marketing -- posted at: 9:38am EDT

https://impactbnd.com

Hubcast 163: Justin Champion, #NerdAlert, & Message Alerts

Are you a HubSpotter looking to take your inbound marketing to the next level? Would you like to stay up to date with all the latest and greatest HubSpot tools, tips, and tricks?

If so, you’ve come to the right place as George B. Thomas & Carina Duffy are ready to help you take your business to new heights of inbound marketing awesomeness!

Friends welcome to The All-New Hubcast.

Property of the week: Broadcast Clicks
Broadcast Clicks is the number of clicks on published social messages. This is set automatically by HubSpot for each contact.

We give this property a rating of:

Do you use this property for lists, workflows, or SMART marketing? Let us know by Tweeting @georgebthomas or @CGDuffyDesigns

HubSpot Wish List
Allow attachments received emails to log to CRM
When logging emails to CRM, allow the attachments to be placed into or linked to the Deal or Contact.

Things That Make You Go Hmmm
The persona form field is finally live in lead flows.

There is an issue! It says persona and it's not customizable. Plus, you can not customize the property itself. It should say "How would you best describe yourself"!

No worries, one of the HubSpot tutorials today is how to fix your sadness and put on that happy face once again until HubSpot fixes it and we don't need a workaround.

HubSpot Strategy
Content Strategy & Pillar Content with HubSpot Professor Justin Champion

In this interview, Justin Champion and I talk about the strategy that everyone should be using, pillar content.
We wax poetic about clusters, subtopics and a strategy that will blow your mind!
If you want to raise your SEO game then make sure to watch this episode of the Hubcast.

HubSpot Updates

[Now Live] Catalogue Custom Meeting Types Directly Within the Meetings Tool

What is it?
Now live is the ability to catalog your custom meeting types directly within the meetings tool.

Catalogue Custom Meeting Types Directly Within the Meetings Tool

Why does it matter?
Recently, HubSpot launched the ability to create, set, and report on custom “types” for calls and meetings in Sales Professional. Custom types such as “Introductory Meeting” or “Demo” gives you the ability to get organized while logging your activities and generate reports by type over time.

If you have custom meeting types created, you can now further streamline your process with the ability to catalog meetings by type directly within the meetings tool. The meeting is then automatically logged by the custom type in your CRM - this means a more efficient and accurate logging process for you, saving precious time and keeping you more organized.

Want to know more?

#NERDALERT - [In Beta] New Design Manager & New Modules Framework

The new Design Manager is now in an open beta and is available to all HubSpot Partners. Part of this new Design Manager is the new modules framework, which allows you to bundle HTML/HubL, CSS, and Javascript elements directly into the module.

HubSpot Design Manager

For a rundown of the highlights in the new Design Manager, check out these resources:

This HubSpot blog post
The designer documentation
Set Your Preferences For The Messages You Want to Recieve

First, why is this happening?

Because HubSpot is sunsetting Weekly/Monthly Portal Summary Emails. HubSpot released this statement.

In March 2018, we will stop sending the weekly/monthly portal summary emails out to HubSpot users. These emails are currently controlled by the Notifications Center.

So why the change?

You shouldn’t have to dig through many different settings pages within HubSpot to configure or refine the notifications you receive or care about.

Today, we've introduced a new unified notification preferences page that allows you to easily configure the notifications that you receive by notification type, and then more granularly by the HubSpot tool generating the notification. This new experience gives you total control about the types, and ways you receive notifications from HubSpot.

What The Hack
Because sometimes HubSpot needs a little help! And other times so do you. Weekly tips, tricks & HubSpot hacks to help you master HubSpot.

HubSpot Lead Flows: Better Personas Hack
What are you having difficulty with?
Let us create tip, trick or hack for you!

Direct download: Hubcast_163.mp3
Category:Marketing -- posted at: 8:32am EDT

http://impactbnd.com

Hubcast 162: A Whole New Hubcast For You!

The Hubcast: HubSpot Tips, Tricks, Inbound & Content Marketing News & Sales Info every week.
 
Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks? If so, you’ve come to the right place as George Thomas and Marcus Sheridan of The Sales Lion are ready to help you take your business to new heights of inbound marketing awesomeness! Friends welcome to The Hubcast!
 

HubSpot Strategy

From-Rep Lead Nurturing

This week we chat it up with pro marketer Angela O'dowd. Angela manages Partner Marketing at HubSpot. She is interested in helping agencies drive retainer business and long-term clients by adopting inbound services.

She explains how important from-rep lead nurturing is to your marketing strategy. Adding that additional specificity to the conversations with your potential clients can be a game changer for your company.

Angela explains the basic steps to use in HubSpot to make this a reality in your HubSpot account.

New Hubcast Co-Host

That's right folks we bring you one of the best HubSpotters in the land, Carina Duffy from IMPACT. She will be bringing her high level of nerdiness, creativity, and experience to the show.

Watch as we dive deeper than we ever have in to the tactics, tools, and strategies that will help your business grow.

HubSpot Updates 

[HubSpot Connect] - Ceros Integration

Ceros is a content editing tool you can use with HubSpot to get creative with animations and interactive effects when designing content, gating or customizing content on landing pages, stylizing forms, and tracking your audience behavior using the Ceros analytics engine. With this integration, you can access HubSpot forms directly within the Ceros design studio and style the forms using custom CSS.

LEARN MORE

[HubSpot Connect] - Yext Integration

Yext is a digital knowledge management company whose Location Scan tool shows companies how their location information appears on Google, Yelp, Facebook and over 100 other apps, directories, and mapping services. With HubSpot, you can turn Yext scans into leads instantly.

Marketers using the Location Scan tool will see who has used the tool, scan results, and contact information from leads all within HubSpot and can follow up to start the conversion process.

LEARN MORE

Things That Make You Go Hmmm

Is Wistia in trouble? 

  • They have sunset Wistiafest
  • They sunset partner commissions
  • Person leaving the company

Visit Our Sponsor

https://www.dreamdesigner.io

  • With its intuitive drag and drop interface, you can build an entire HubSpot website on your lunch break.
  • There are over 500 custom modules to choose from, with everything from hero sections, image galleries, team sections, FAQs, pricing modules and more.
  • You can preview your designs across desktop, mobile, and tablet, and then share them with colleagues instantly.
  • Every module is priced individually, so you have complete control over the cost of your page.
  • You can even change the color of your CTAs from within the editor
  • Once you’re happy with your designs, they’ll be imported into your HubSpot portal within 24 hours, where you can easily change images, text, and reuse every individual module over as many pages as you like.
  • Average page costs $150

Learn More

HubSpot Tips & Tricks

There back... Ding, Ding, Ding!

That is right, have you loved the tutorials in the past? Wish there were even more? Struggling with something from the marketing, sales or service side of the HubSpot tool?

Email me at gthomas at impactbnd.com and I will get your tutorial in the queue.

{Video promo hewre}

Question Of The Week

Who would you like us to interview on the Hubcast? 

We are going to be adding video interview into the hubcast mix. Who would you like to see on one of our future episode?

Let us know in the comments below.

I'm waiting ...

Direct download: 162-Podcast_mixdown.mp3
Category:Marketing -- posted at: 12:04am EDT

The Hubcast: HubSpot Tips, Tricks, Inbound & Content Marketing News & Sales Info every week.
 
Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks? If so, you’ve come to the right place as George Thomas and Marcus Sheridan of The Sales Lion are ready to help you take your business to new heights of inbound marketing awesomeness! Friends, welcome to The Hubcast!
Direct download: Hubcast_161.mp3
Category:Marketing -- posted at: 4:43pm EDT